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For Immediate Release December 12, 2002
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Three-Fourths Of Americans Believe Prices Rising,
According To A Survey By Decision Analyst, Inc.

ARLINGTON, Texas - As the Christmas shopping season draws near, more than three-quarters of Americans believe goods and services are rising in cost, according to a fall Internet study by Decision Analyst, a leading international marketing research firm.

A considerably higher percentage of Americans than last year believe prices are rising. In Decision Analyst's economic tracking study during November 2001, 14% of respondents said prices were increasing rapidly, while 41% said they were rising slowly. In November of this year, 19% of respondents said prices were rising rapidly and 56% believed they were rising slowly.

November 2001 November 2002
Increasing Rapidly 14% 19%
Increasing Slowly 41 56
Staying About the Same 35 22
Decreasing Slowly 9 3
Decreasing Rapidly 1 0

When looking at the information by age, the younger a respondent is, the less likely they are to say that prices are increasing rapidly. While the older a respondent is, the more likely they are to report that prices for goods and services are increasing rapidly. The statistics are shown below.

18 to 24 25 to 34 35 to 44 45 to 54 55 and over
Increasing Rapidly 10% 13% 25 24 28
Increasing Slowly 59 57 51 56 56
Staying About the Same 27 27 21 18 15
Decreasing Slowly 4 3 3 1 1
Decreasing Rapidly 0 0 0 0 0

Decision Analyst, Inc., founded 25 years ago, is a leading international marketing research firm serving Fortune 500 companies as well as smaller firms, government agencies, and private organizations. Along with its traditional marketing research methodologies, Decision Analyst operates the American Consumer OpinionT online panel, one of the world's largest online consumer opinion panels. It has 3.5 million participants.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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