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For Immediate Release April 9, 1999
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Arlington, Texas — New computer equipment and vacations top the list of major purchases planned by consumers over the next 12 months, according to Decision Analyst, Inc., a leading national marketing research firm.

In its recent Internet survey of 4,430 consumers, Decision Analyst found that 39.8% of respondents plan to buy a new personal computer or computer equipment for the home over the next 12 months.

This survey was conducted over the Internet via Decision Analyst’s online survey panel, where survey participants are paid cash for completing surveys (typically, $3 to $10).

Those most likely to purchase computer equipment reside in either New England (42.8%) or Pacific West (41.0%) the survey also shows.

Second on the list of major purchases planned this year is vacations costing more than $1,000. About 40% (39.7) of respondents–with the highest percentage living in New England and the Northeast–said they plan to take such a vacation.

Other major purchases respondents said they plan to make in the next 12 months include new furniture for the home (32.5% of respondents), a new car or truck (22.9%), home remodeling (18.6%), an existing home (10.4%), a newly built home (3.8%), or a new boat (1.5%).

Decision Analyst’s national survey of consumer purchase intentions has a margin of error of plus or minus 2% at a 95% confidence level.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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