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For Immediate Release November 19, 1999
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Americans Planning To Take Y2K Precautions
Arlington, Texas – For the nation’s grocers, gasoline retailers and
banks, business could be heavy for the next few weeks as a growing number of
Americans begin taking precautions against possible Y2K problems, according to
a nationwide survey by Decision Analyst, Inc., a leading international
marketing research and marketing consulting firm.
Based on its recent survey of 500 U.S. adults, Decision Analyst determined that
over 80% of the adult population are planning to take one or more actions to
protect themselves from possible computer problems on January 1, 2000, as shown
in the graph below. These results are based on 500 nationally representative
telephone interviews conducted in late October and early November.
"Clearly, the level of consumer concern is significant, as evidenced by
these planned precautions," said Jerry W. Thomas, President of Decision
Analyst, Inc. "The greatest risk would appear to be a potential shortage
of cash in the banking system as consumers get ready for January 1.
Supermarkets might find many of their shelves empty as consumers stock up on
food in the days just before New Year’s Day, and many service stations
could run low on gasoline stocks. These "hoarding" tendencies on the
part of consumers, if reinforced by a media firestorm near the end of the year,
could result in widespread shortages."
Decision Analyst, Inc. provides marketing research and marketing consulting
services to corporations and organizations around the world. Based in the
Dallas-Fort Worth area, the company specializes in new product development,
strategic analyses, advertising testing, and econometrics research. In
addition, the company operates one of the largest online consumer opinion
panels in the world. This national telephone survey regarding Y2K issues is
accurate to within plus or minus four percentage points.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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