You are here:
Home |
Press
Room |
Press Release Archives | Vitamin E
For Immediate Release January 15, 1998
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Use Of Vitamin E Increasing, Survey Shows
Arlington, Texas – Nearly one-third of American adults now are taking
Vitamin E as a dietary supplement, according to a recent nationwide survey by
Decision Analyst, Inc., a leading national marketing research firm.
In its fall 1997 survey of 8,451 households, Decision Analyst found 31.4% of
adults were taking Vitamin E as a supplement–a 7% increase since the last
survey 15 months ago.
The increase is particularly strong among women, with 25.4% of female
respondents in the most recent survey saying they were taking the vitamin,
compared to 19.2% in the earlier survey. In the most recent study, 16.9% of men
were taking the vitamin, compared to 12.3% in the earlier survey.
"Vitamin E continues to be one of the most popular dietary
supplements," said Jerry W. Thomas, president and chief executive officer
of Decision Analyst. "In fact, our research shows Vitamin E has overtaken
calcium to become the second most popular single-vitamin supplement behind
Vitamin C."
Though most popular with adults 55 and over (44.3% of those take Vitamin E),
Vitamin E also is widely used by adults 45 to 54 (35.9%). The vitamin is least
popular among those 34 and younger, the survey shows.
By census region, Vitamin E is most popular among adults in the West (34.9% of
those using the vitamin) and least popular among Midwestern adults (28.9%).
Its national survey of Vitamin E has a margin of error of plus or minus one
percent.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
Visit our Logos
& Images page for photographs and logos,
if needed.
