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For Immediate Release December 5, 1997
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Decision Analyst Offering Prizes For Consumer Opinions

Arlington, Texas — Decision Analyst, Inc., a leading national marketing research firm, is offering cash or prizes to those who participate in its nationwide consumer opinion panel.

Located on the Internet at www.acop.com, Decision Analyst's online consumer opinion program is one of the fastest growing in the nation. Today about 25% of all U.S. households subscribe to an online service at home, and another 10% have access to the Internet at work, according to Decision Analyst.

On-line information which Decision Analyst gathers from consumers around the nation is used to help companies develop more effective advertising, design better products, create more appealing packaging, select better brand names, and improve customer service.

"Over the years, consumers have generously given their opinions and seldom received any compensation," said Jerry W. Thomas, president and chief executive officer of Decision Analyst, Inc. "We feel it is time to reciprocate, and that's why our American Consumer Opinion™ Online program is designed the way it is."

Whenever a consumer participates in one of the company's online surveys, she/he is eligible for cash or prizes via a drawing. In addition, the consumer is paid a small fee for filling out each questionnaire, Thomas explained. More information can be found at www.acop.com.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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