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For Immediate Release July 9, 1996
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Caffeine-Free Diets Now In Nearly 20 Percent Of Households
Arlington, Texas — Nearly 20 percent of American households have at least
one adult who is on a caffeine-free diet, according to a recent nationwide
survey by Decision Analyst, Inc.
Taken earlier this year, the survey found that 19.8 percent of the nearly 10,000
households randomly sampled had at least one adult on a caffeine-free diet. The
percentage of households with at least one adult on a caffeine-free diet rises
markedly after the age of 45, reaching a peak level of 24.1% in the 55 or older
age group.
"Since the U.S. adult population, on average, is growing older,
caffeine-free products will tend to grow in popularity during the next decade,
especially among older women," said Jerry W. Thomas, President/CEO of
Decision Analyst, Inc. "More than twice as many women as men are on
caffeine-free diets."
"This survey provides further evidence that women are more health-conscious
and more diet-conscious than men are," Thomas said. "Regardless of
the type of diet (low fat, low sodium, low calorie, etc.), a higher percentage
of women are dieting, compared to men. Women tend to take better care of
themselves than men do," Thomas added. "That is probably one of the
reasons women tend to live longer than men."
Interestingly, the survey found little difference in the percentage of
caffeine-free dieting based on household income or education. That is,
regardless of the household’s income or education level, the incidence of
caffeine avoidance was about the same.
Likewise, differences in the level of caffeine-free dieting were minimal from
one region of the U.S. to another. "The Midwest Region was slightly lower
than the West, South and Northeast Regions," Thomas noted.
Its survey of caffeine-free diets has a margin error of plus or minus one
percent.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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