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Press Release Archives | Decision
Analyst Wins the Ogilvy Award
For Immediate Release April 24, 1996
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
David Ogilvy Award To Decision Analyst, Inc.
Arlington, Texas — Decision Analyst, Inc. recently won a
for its marketing research accomplishments on behalf of
, a new frozen drink introduced
nationally in 1995. Presented by the Advertising Research Foundation in New
York, the award is the research industry's most prestigious honor, named for
the famous advertising executive who pioneered the use of marketing research to
make advertising more effective. Decision Analyst, Inc. was one of only six
research firms worldwide to receive this recognition.
The first frozen, ready-to-drink alcohol beverage,
became a runaway best seller in its first year of national distribution.
Developed by
, the brand achieved first-year sales
of over 1.3 million cases, according to industry sources.
“
is an exciting new frozen beverage that's created a whole new category,”
said Jerry W. Thomas, President/CEO of Decision Analyst, Inc. “The
tremendous success of this brand is a real-world demonstration of the creative
energy of marketing research to help develop new products and new profits for
companies.”
“, headquartered in Louisville, Kentucky, did a
fantastic job in conceiving and developing
, and in planning and executing its introductory
marketing plan,” according to Thomas. “The marketing staff, the
research group, and the product development specialists worked as a synergistic
team to bring this exciting new brand to market on an accelerated schedule.
Brown-Forman is rapidly evolving into a new-product powerhouse.”
Decision Analyst, Inc. conducted marketing research early-on to help evolve and
refine the
product concept, performed test market tracking and evaluation, and did
research to help guide creative development, as well as communications research
to assist in final advertising evaluation.
“We are elated about this honor because it recognizes that some of the best
marketing research in the world is going on here in the Southwest—and here
at Decision Analyst. This award is a tribute to our outstanding professional
staff, their commitment to excellence, and their singular dedication to the
success of our clients."
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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