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Home | Privacy Policy

Privacy Policy


We believe that consumers have an inalienable right to privacy. We protect your privacy and anonymity by adhering to these standards:

We take your trust, and our responsibilities, very seriously. Here are our privacy practices regarding the information you entrust to us.

Who We Are
The site www.DecisionAnalyst.com is owned and operated by Decision Analyst, Inc. Tell me more.

Information We Collect From You
We only collect the personal identifying information (name, address, phone number, and email address, etc.) you voluntarily provide to us when downloading our marketing research data, white papers, and STATS™ 2.0 Statistical Software. Tell me more.

How We Use Your Information
We use the information you provide us to measure our advertising efforts and for our marketing efforts. Tell me more.

We Do Not Share Your Information
We don’t share any information that personally identifies you with any business, client, or business partner. Decision Analyst does not sell or rent your personal information to anyone. Tell me more.

Use Of Internet Technology (“Cookies” and Log Files)
We use cookies for the www.decisionanalyst.com corporate site to track anonymous traffic data. Cookies are also used to track our advertising efforts for our American Consumer Opinion® website. Some of this tracking is conducted through the site www.decisionanalyst.com. We do collect information in our log files. Tell me more.

Third Party Vendors
Decision Analyst uses third party vendors, including Google, Microsoft AdCenter, to show ads on other websites on the Internet. Tell me more.

Links To Outside Sites
The www.decisionanalyst.com website contains links to other websites whose privacy policies may differ from ours. Tell me more.

Questions And Concerns
We welcome questions or concerns regarding our data-protection practices and our Privacy Policy. Tell me more.


Who We Are

The www.DecisionAnalyst.com website is owned and operated by Decision Analyst, Inc., a leading international marketing research and marketing consulting company in the United States, located in the Dallas-Fort Worth area. We subscribe to the privacy, confidentiality, and ethics policies of these professional marketing and marketing research organizations:

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Information We Collect From You

The only information that we collect from you is the information you voluntarily give to us when you download marketing research data, white papers, and STATS™ 2.0 Statistical Software.

  • We collect your name, company name, company phone number, company fax number, mailing address, and email address.

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How We Use Your Information

We use the information you provide to us while downloading marketing research data, white papers, and STATS™ 2.0 Statistical Software to:

  • To measure the effectiveness of our advertising
  • To update you of any changes in STATS™ 2.0 Statistical Software
  • To respond to an inquiry or request for information
  • To thank you for contacting Decision Analyst
  • To send you information about Decision Analyst products and services that we think might interest you.
  • To communicate with you regarding customer service related issuers

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We Do Not Share Your Information

We do not share your personal information with any third parties-no client, no business partner, or other organization. Decision Analyst does not sell or rent the information you give us.

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Use Of Internet Technology (“Cookies” And Log Files)

  • “Cookies” are pieces of information that a website transfers to your computer's hard drive for record-keeping purposes. Cookies are used by thousands of websites to make your life as a web user much easier. Decision Analyst uses third party tracking cookies, from vendors such as Google, to track anonymous traffic data. The use of cookies is so we can track advertising results. Also, we may use use cookies for American Consumer Opinion® website. For example in the Affiliate Program, we may use cookies to track registrations back to any affiliate site that may have referred American Consumer Opinion® panel members, and we may use cookies to track other advertising efforts for American Consumer Opinion®. Some of this tracking is routed through the www.decisionanalyst.com website.


  • Like many website servers we gather information in our log files. Information gathered in log files includes Internet protocol (IP) address, browser type, Internet service provider (ISP), referring and exit pages, platform type, date and time stamp, and number of clicks while onsite.


  • Log-file information is not linked to any individually identifiable information and is used only to administer our systems, to make improvements to our website, and to determine the success of advertising campaigns.

Third Party Vendors

Decision Analyst uses third party vendors, including Google, Microsoft AdCenter, to show ads on other websites on the Internet. Some of these vendors, including Google use cookies to serve ads based on a user’s prior visits to our website. Users may opt out of Google’s used of cookies by visiting the Google Adverting Opt-Out Page or the Network Advertising Initiative Opt-Out Page.

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Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law in the rare occurrence wherein we have a good-faith belief that such action is necessary to company with a current judicial proceeding, a court order, or a legal process served on us in connection with a website we own.

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Links To Outside Sites

The www.decisionanalyst.com website contains links to other websites. While these websites might be of interest to you, please note that their privacy policies may differ from ours. We encourage you to read the privacy statement of each site you visit.

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Questions And Concerns

For more information, questions or concerns regarding our data-protection practices and our Privacy Policy, please contact:

Information Systems Department
Attn: Information Security Officer
Decision Analyst, Inc.
604 Avenue H East
Arlington, Texas 76011
Phone numbers:
Toll-free, 1-800-262-5974
International, 1-817-640-6166
Email: privacy@decisionanalyst.com

For more information about Internet privacy and the privacy guidelines we follow:

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Enforcement Of Privacy Policy

If you believe we have violated our stated Privacy Policy with respect to any personal information you have entrusted to us, you have options:

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Better Business Bureau
DECISION ANALYST INC BBB Business Review
 
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