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Meaning of The Logo
Meaning of The Logo
The “faces” logo was designed in 1978 by Virginia Esteve,
a Mexican-American woman (under the direction of Walter Ender, a leading
graphic designer in Dallas), following extensive discussions with Jerry Thomas
about what messages and themes the logo should communicate. Remarkably, the
“faces” logo conveys much of the philosophy of Decision Analyst.
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The faces look to the future and the promise of
positive endeavors. The faces are optimistic.
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The faces are diverse, and reflect a belief that
diversity stimulates creativity and positive energy. The faces convey the
belief that all ethnic and racial groups are equally important to the future of
Decision Analyst.
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The faces are neither male nor female. They could be
either, or both. They are unisexual, representing equality between the sexes
and the importance of sexual balance within the organization.
- The faces are plural. The company is plural.
Decision Analyst is a team and thrives on a spirit of teamwork and mutual
assistance.
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The four faces are parallel, looking in the same
direction, to communicate the importance of harmony and cooperation, yet each
face is unique and different.
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The faces range from the obvious to the subtle, to
suggest differing levels of human motivation and behavior—from conscious
to unconscious, from the explicit to the implicit.
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The faces represent a blending of qualitative research
(the two solid, whole faces) and quantitative research
(the pattern of IBM card blocks in two of the faces). Both types of research
are essential to the solution of marketing problems.
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The faces are looking and listening, not talking.
Researchers are observers, analysts. The job of the researcher is to look and
to listen, to seek understanding and insight.
If you would like more information about our Marketing Research Services,
please contact
Jerry W. Thomas
by email or call
1.817.640.6166.
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