Marketing Research for Consumer Packaged Goods Companies

Consumers tastes, preferences and needs evolve over time. The consumer is a moving target. That’s why consumer marketing research must be viewed as a strategic, ongoing activity. Our team of marketing research specialists have the industry experience to understand the complex issues facing consumer packaged goods companies.

From innovation and concept testing services through advanced analytics capabilities, Decision Analyst has a wide array of services to help consumer packaged goods manufacturers build and sustain a winning business model.

Services include:

• Innovation/Ideation Services
• Concept Testing
• Advanced Analytics
• Advertising Research
• Conceptor® Volumetric Forecasting
• Name Testing
• Optima® Product Testing
• Packaging Research
• Promotion testing
• Shopping Research
• 3D Animation

Decision Analyst syndicated research offerings include:

• Health & Nutrition Strategist™ Syndicated Study: an integrated knowledge base of food and beverage consumption, restaurant usage, health habits, and nutritional trends and attitudes.

Marketing Research Services

If you would like more information on research for Consumer Packaged Goods Companies, please contact Jerry W. Thomas, President/CEO (jthomas@decisionanalyst.com), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.

Additional Resources from Decision Analyst

Brochures

• Complete list of Decision Analyst brochures

Case Studies in the Consumer Packaged Goods Industry

• A Decision Analyst Proprietary Panel of Users
• Database Analytics: Developing Strategic Value from a Consumers Affairs Database
• International Advertising Research: Case History From the Automotive Fuel Products Industry
• Look Before Leading (New Product Testing and Forecasting)
• Not So Secret Identity
• Market Mix Modeling: Measuring Return from Advertising in the Fresh Food Industry

Related White Papers

• Advertising Research
• The Case for In-The-Box Innovation
• Consumer Behavior (opens a pdf file)
• Looking For Ideas In All The Wrong Places (opens a pdf file)
• New Product Sales Forecasting
• New Product
• Nutrition and Eating Out: Getting Inside The Consumers Head (opens a pdf file)
• Packaging Research
• Product Testing
• Using Consumers To Fuel Your New Product Generation Pipeline: The Role Of Idea-Centric Creativity (opens a pdf file)