Banking, Finance and Insurance

From innovation services and customer satisfaction research through advanced analytic and predictive analytic capabilities, Decision Analyst has a wide array of services to help the banking, finance and insurance industries build and sustain a winning business model.

The Banking & Insurance Research Group within Decision Analyst provides research and consulting services to banks and credit unions, brokerage firms, credit card companies and insurance companies.

Our team of research specialists can handle the most difficult marketing problems and research assignments, and has the technical background to understand the complex issues facing these industries. Our services include:

• Advertising Research
• Concept Testing
• Conceptor® Volumetric Forecasting
• Customer Experience Optimization (Customer Satisfaction and Loyalty)
• Customer Value Analysis
• Exception Systems
• Transaction Monitoring
• Employee and/or Agent Satisfaction
• Predictive Analytics
• Innovation/Ideation Services
• Name Testing
• Promotion testing
• Qualitative Research
• Strategy Research

Marketing Research Services

If you would like more information on research for Banking, Finance, and Insurance companies, please contact Jerry W. Thomas, President/CEO (jthomas@decisionanalyst.com), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.

Additional Resources from Decision Analyst

Brochures

• Complete list of Decision Analyst brochures

Case Histories in the Banking Industry

• Time-Extended™ Online Qualitative Research
• Using Exploratory Research to Formulate Quantitative Research and a Discrete Choice Modeling Design

Related White Papers

• Financial Service Consumption Habits of American Consumers
• Measuring Animal Spirits: Economic Indices and the Future (opens a pdf file)
• Understanding the Use of Financial Services With Values-Based Consumer Segments