The Banking & Insurance Research Group within Decision Analyst provides research and consulting services to banks and credit unions, brokerage firms, credit card companies and insurance companies.

Our team of research specialists can handle the most difficult marketing problems and research assignments, and has the technical background to understand the complex issues facing these industries. Our services include:

• Advertising Research
• Concept Testing
• Conceptor® Volumetric Forecasting
• Customer & Employee Satisfaction
• Customer Value Analysis
• Exception Systems
• Transaction Monitoring
• Database Analytics
• Innovation/Ideation Services
• Name Testing
• Promotion testing
• Qualitative Research
• Strategy Research

Additional Resources from Decision Analyst

If you would like more information on research for Retailers and Service Providers, please contact Jerry W. Thomas by email or call 1.817.640.6166.

Brochures

• Complete list of Decision Analyst brochures

Related White Papers

• The Case For In-The-Box Innovation (opens a pdf file)
• Consumer Decision-Making Models, Strategies, and Theories, Oh My!
• Competitive Best Practices: Win-Loss Evaluation Research
• Financial Service Consumption Habits of American Consumers
• Measuring Animal Spirits: Economic Indices and the Future (opens a pdf file)
• It's Not Always Your Fault ...Measuring The Impact Of Economic Factors On Consumer Satisfaction And Pricing Perceptions
• Looking For Ideas In All The Wrong Places (opens a pdf file)
• Marketing Mix Modeling
• Market Segmentation
• Positioning
• Understanding the Use of Financial Services With Values-Based Consumer Segments