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Brochures
The following brochures are in Portable Document Format (PDF). To download them, you will need Adobe® Acrobat® Reader® which can be downloaded free from Adobe's website.

Advanced Analytic Brochures

Advanced Analytics. Analysis and decision modeling for strategic marketing. Document size: 975 KB. Additional information about Advanced Analytics.

Choice Modeling. Using Choice modeling to predict the share-of-market implications of marketing decisions. Document size: 1075 KB. Additional information about Advanced Analytics.

Database Analytic Services. The merging of traditional database analytics and modeling with Decision Analyst's state-of-the-art marketing research techniques. Document Size: 3167 KB. Additional information about Database Analytic Services.

Advertising Research Brochures

CopyCheck®. The Internet system to evaluate early-stage creative. Document size: 219 KB. Additional information about CopyCheck®.

CopyTest®. The Internet-based advertising testing system. Document size: 260 KB. Additional information about CopyTest®.

CopyTrack®. The Internet-based advertising tracking system. Document size: 3237 KB. Additional information about CopyTrack®.

New Product Development

Concept Testing. The Internet-based, new product concept-testing system. Document size: 633 KB. Additional information about Concept Testing.

Innovation Services. Worldwide new product ideation services. Document size: 180 KB. Additional information about Innovation Services.

New Product Metamorphosis. From qualitative research to volumetric forecasting, research services that assists in new product development. Document size: 2895 KB. Additional information about New Product Development.

Optima® Product Testing. The Internet-based product testing system. Document size: 129 KB. Additional information about Product Testing.

Package Design Research. Internet-based package design testing systems: PackageScreen®, PackageCheck®, PackageTest®. Document size: 138 KB. Additional information on Packaging Research.

Online Research Service

Internet Research. The use of technology in marketing research. Document size: 162 KB. Additional information about Internet Research.

Time-Extended™ Online Qualitative. Qualitative research techniques adapted for the Internet. Document size: 3056 KB. Additional information about Online Qualitative Research.

Worldwide Internet Panels. The future of marketing research. Document size: 225 KB. Additional information on our Online Panels.

Brochures for Syndicated Studies

Health And Nutrition Strategist™ Study. The largest integrated knowledge base of U.S. food consumption, wellness, dieting, exercise, and nutrition. Document size: 535 KB. Additional information on about our Health And Nutrition Strategist™.

KidZone™. A comprehensive monitor of the attitudes and preferences of American kids. Document Size: 437 KB. Additional Information about KidZone™.

2008 American Home Comfort Study. Strategic intelligence on energy efficiency, home comfort, and HVAC.

Additional Resources from Decision Analyst:

If you would like more information on Marketing Research, please contact Jerry W. Thomas by email or call 1.817.640.6166.

You may also email Cristi Allen to request that a copy of the brochures be emailed to you.



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