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Brochures
The following brochures are in Portable Document Format (PDF). To
download them, you will need
Adobe® Acrobat® Reader® which can be downloaded free from
Adobe's website.
Advanced Analytic Brochures
Advanced Analytics.
Analysis and decision modeling for strategic marketing. Document size: 975 KB.
Additional information about Advanced Analytics.
Choice Modeling.
Using Choice modeling to predict the share-of-market implications of marketing
decisions. Document size: 1075 KB. Additional information about Advanced
Analytics.
Database Analytic
Services. The merging of traditional database analytics and modeling with
Decision Analyst's state-of-the-art marketing research techniques. Document
Size: 3167 KB. Additional information about
Database Analytic Services.
Advertising Research Brochures
CopyCheck®.
The Internet system to evaluate early-stage creative. Document size: 219 KB.
Additional information about CopyCheck®.
CopyTest®.
The Internet-based advertising testing system. Document size: 260 KB. Additional
information about CopyTest®.
CopyTrack®.
The Internet-based advertising tracking system. Document size: 3237 KB. Additional
information about CopyTrack®.
New Product Development
Concept Testing.
The Internet-based, new product concept-testing system. Document
size: 633 KB. Additional information about Concept
Testing.
Innovation Services.
Worldwide new product ideation services. Document
size: 180 KB. Additional information about Innovation
Services.
New Product
Metamorphosis. From qualitative research to volumetric forecasting, research
services that assists in new product development. Document
size: 2895 KB. Additional information about New
Product Development.
Optima® Product Testing. The
Internet-based product testing system. Document size: 129 KB. Additional information
about Product Testing.
Package Design
Research. Internet-based package design testing systems: PackageScreen®,
PackageCheck®, PackageTest®. Document size:
138 KB. Additional information on Packaging Research.
Online Research Service
Internet Research.
The use of technology in marketing research. Document
size: 162 KB. Additional information about Internet Research.
Time-Extended™
Online Qualitative. Qualitative research techniques adapted for the Internet.
Document size: 3056 KB. Additional information about
Online Qualitative Research.
Worldwide Internet
Panels. The future of marketing research. Document
size: 225 KB. Additional information on our Online
Panels.
Brochures for Syndicated Studies
Health And Nutrition Strategist™
Study. The largest integrated knowledge base of U.S. food consumption, wellness,
dieting, exercise, and nutrition. Document size: 535
KB. Additional information on about our Health
And Nutrition Strategist™.
KidZone™. A comprehensive
monitor of the attitudes and preferences of American kids. Document Size: 437
KB. Additional Information about KidZone™.
2008 American Home Comfort Study.
Strategic intelligence on energy efficiency, home comfort, and HVAC.
Additional Resources from Decision Analyst:
If you would like more information on Marketing Research, please
contact Jerry W. Thomas by
email or call
1.817.640.6166.
You may also email Cristi
Allen to request that a copy of the brochures be emailed to you.
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