Decision Analyst Brochures
The following brochures are in Portable Document Format (PDF). To download them, you will need Adobe® Acrobat® Reader® which can be downloaded free from Adobe's website.
General Company Overview
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Navigate the future with analytic vision. Marketing Research Services.
Strategy Research
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The Science of Winning the Long-Term Game. Strategy Research Services.
Advanced Analytic Brochures
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Analysis and decision modeling for strategic marketing. Advanced Analytics.
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Using Choice Modeling to predict the share-of-market implications of marketing decisions. Choice Modeling Services.
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The Science of New Product Sales Forecasting. Conceptor® Volumetric Forecasting can predict year-one and year-two sales. Conceptor® Volumetric Forecasting.
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The science of strategic focus. Market segmentation helps a company or a brand focus its marketing energies to maximize the return on strategic marketing investments. Market Segmentation.
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Predictive Analytic Services Brochure
The merging of traditional database analytics and modeling with Decision Analyst’s state-of-the-art marketing research techniques. Predictive Analytic Services.
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Geographical analytics provides an understanding of the relationship among geographic variables, economic forces, marketing factors, and business success. Spatial Analytic Services.
Advertising Research Brochures
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A summary of Decision Analyst's worldwide online advertising research systems. Advertising Research Services.
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The screening system for Advertising Concepts. CopyScreen® webpage.
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The Internet system to evaluate early-stage creative. CopyCheck® webpage.
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A system to track advertising awareness, message recall, and brand image over time. CopyTest® Services.
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The Internet-based advertising tracking system. CopyTrack® webpage.
New Product Development
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The Science of Divining the Imagination. Decision Analysts’s, Internet-based, new product concept testing system. Concept Testing Services.
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New Products Acceleration Brochure
From innovation and ideation services to concept testing and product testing to volumetric forecasting, research services that assists companies in their new product development efforts. New Product Development.
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Optima® Product Testing Brochure
The Internet-based product testing system. Product Testing
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Package Design Research Brochure
Internet-based package design testing systems: PackageScreen®, PackageCheck®, PackageTest®. Packaging Research Services.
Innovation & Qualitative
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Imaginators® New Product Ideation Brochure
Worldwide new product ideation services. Innovation Services.
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The art of transforming motives and emotions into insights Qualitative Services.
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Speed and Agility, Accuracy and Insight. Large-Scale Qualitative (or “Big Qual”) is an online, interactive session of 50 to 300 participants working together to answer questions, react to stimuli, and explain their reasons and motives.Large-Scale Qualitative Research.
Online Research Service
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Worldwide Internet Panels Brochure
Decision Analyst is a world leader in the development and use of Internet-based panels. Online Panels webpage.
Contact Decision Analyst
If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com or calling 1-817-640-6166.
You may also email Cristi Allen to request that a copy of the brochures be emailed to you.