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About Us
The "Decision Analyst" name reflects our philosophy. We are a decision-oriented,
analytical marketing research company that believes the analysis of research data
must lead to marketing decisions and to marketing actions.
Innovative Thinking, Innovative Solutions
We are committed to innovative thinking and innovative solutions as we strive
to help our clients create winning marketing strategies. Innovations in product
design, product quality, packaging, distribution systems, promotion, advertising,
positioning, and pricing are at the heart of winning strategies. We believe
in the synergistic blending of qualitative and quantitative methods to help
achieve innovative marketing solutions.
History
Decision Analyst obtained its corporate charter from the State of Texas in
late summer of 1978. The firm was founded by Jerry W. Thomas and officially
opened for business in September 1978 with one full-time employee. Data Preparation
and Data Tabulation Departments were added in April 1981. Software development
began in September 1982. The Data Collection Department began in November 1982.
The American Consumer Opinion® mail panel was launched in early 1986 and
converted to an online panel in early 1997. In 1999 three additional online
panels were added: Technology Advisory Board®, Physicians Advisory Council®,
and Contractor Advisory Board®. The Executive Advisory Board® was added
in 2000, Imaginators® in 2002 and the Medical Advisory Board™ in 2003.
Today, the firm has more than 175 employees and serves an array of Fortune
500 and other companies in the U.S., Canada, Western Europe, Latin America and
Asia. The company is vertically integrated, from data collection through computer
tabulation and analytic functions.
If you would like more information about our Marketing Research Services, please
contact Jerry W. Thomas by email
or call 1.817.640.6166.
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