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About Us
Decision Analyst is a leading, global marketing research, and analytical consulting
firm, serving a number of corporations, advertising agencies, and consulting
firms. The name, Decision Analyst, reflects the company's decision-oriented,
analytical corporate philosophy.
The firm conducts multinational studies on an array of topics, spanning industries
from packaged goods to high technology. The firm places great value on hard
work, meeting deadlines, and staying within budgets. The nexus of Decision Analyst’s
efforts is decision-oriented marketing research and analytical consulting—focused
on helping its Clients build and sustain a winning business model. Research
must lead to decisions, to actions, that improve the long-term chances of success.
The education and training of our staff reinforce this decision-analytical and
business model emphasis. Decision Analyst seeks the synergy inherent in combining
qualitative research, quantitative research, DecisionSystems™, secondary
data, economic analysis, and advanced analytics (marketing science and operations
research techniques), as guided by the objectives of each research project.
A Spirit of Service, A Spirit of Caring
This creed defines how Decision Analyst treats its clients, employees, and
subcontractors. The firm believes that a “spirit of service” and
a “spirit of caring” must underlie and pervade everything it does.
Service and caring are the foundations of employee teamwork, employee retention,
quality assurance, and long-term relationships with client companies.
If you would like more information about our Marketing Research Services, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com
or calling 1-817-640-6166.