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Sales Forecasting and Sales Modeling
Sales Forecasting and Sales Modeling
Sales forecasting can be focused on an industry, an individual company, or specific
brands. Typically, these forecasts are updated monthly or quarterly and provide
national as well as regional projections. These short-range and long-range forecasting
tools can help companies understand the fundamental forces that drive their sales—nationally
and regionally.
New product Sales Forecasting (Conceptor®
Volumetric Forecasting)
The results from a ConceptTest™ study, combined with marketing
plan data and target market size, can be entered into Decision Analyst's
simulation models to predict a new product's retail sales (depletions) during
its first year of introduction. Forecasted categories include:
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Consumer packaged goods
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Consumer durables
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Over-the-counter (OCT) medicines
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Ethical pharmaceuticals
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Business-to-business (B2B) products
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Many different services
Economic Forecasting and Modeling
These analyses help companies better understand the future economic
environment and its impact on their businesses. Economic forecasts are usually
updated monthly or quarterly and include national and regional trends.
Other Advanced Analytic Services include:
Additional Resources from Decision Analyst
If you would like more information on Advanced Analytics Services,
please contact Dr. John Colias by
email or call 1.800.ANALYSIS (262.5974).
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