You are here:
Home |
Research Services |
Advanced Analytics | Geomarket Analysis
Geomarket Analysis
There is a geographic dimension to virtually every marketing problem.
Geomapping analyses and the visual display of this data via color-coded maps
are powerful marketing tools.
Using selected primary, secondary, census, or client-provided data,
Decision Analyst’s Geographic Information System (GIS) Mapping Group can
create a series of color-coded geographic maps to illustrate marketing
opportunities. Each map is customized, presenting the data by market, trade
area, or other area-specific geography. Geomaps provide an easy way to see and
understand spatial relationships.
The kinds of information that can be mapped:
-
Competitor analyses
-
Coverage areas
-
Customer locations and profiles
-
Demographic studies
-
Franchise encroachment
-
Industry guides
-
Industry influences
-
Market analysis
-
Profit analyses
-
Sales revenues
-
Sales territory analyses
-
Sales territory balancing
-
Served/Underserved clients
-
Service areas
-
Service needs
-
Service territories
-
Site analyses
-
Target market analyses
Other Advanced Analytic Services include:
Additional Resources from Decision Analyst
If you would like more information on Advanced Analytics Services,
please contact Dr. John Colias by
email or call 1.800.ANALYSIS (262.5974).
Brochures
Related White Papers
|
