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Brand Equity Monitor™
Brand Equity Monitor™
Decision Analyst’s Brand Equity Monitor™ is a
comprehensive metric that measures relative brand preference based on all
aspects of the brand including both rational and emotional perceptions of the
products/services, customer service, images, and supply or availability in the
marketplace.
The Brand Equity Monitor™ is custom designed for each client,
in order to accurately reflect the brand’s competitive environment and
product/service category. The techniques incorporated into the Brand Equity
Monitor™ include:
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Factor and reliability analysis
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Cluster analysis
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Path/Causal modeling
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Latent class factor analysis
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Latent class regression analysis (combines regression and cluster analysis)
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Importance/Performance gap analysis to measure differences in customer needs
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Performance can be used in a segmentation analysis to identify key segments of
customers (i.e., Truly Loyal, Accessible, Trapped, At Risk)
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Overall satisfaction measures
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Satisfaction measures by key area (e.g., sales, customer service, technical
support, products).
Decision Analyst’s Brand Equity Monitor™ empowers our
clients to actively make decisions about how to improve their brands. The Brand
Equity Simulation Tool (BEST) is a stand-alone or online interactive system
that predicts the impact of improvements in brand perceptions and performance
on brand equity.
Other Advanced Analytic Services include:
Additional Resources from Decision Analyst
If you would like more information on
Advanced Analytics Services,
please contact Dr. John Colias by
email or call 1.800.ANALYSIS (262.5974).
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