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Advanced Technology
Logician® Questionnaire Programming

Logician® is Decision Analyst's proprietary questionnaire programming software, designed and coded by Decision Analyst's programmers. It features:

  • Algebraic Logic
     
  • Comprehensive Boolean Skip and Branching Logic
     
  • Hidden Skip Logic. Respondents never see any evidence of skips (i.e., the questions the respondent sees always flow in numerical sequence).
     
  • Variable Piping. Piping of variables from the sample into the questionnaire and from question to question are possible.
     
  • Random or Systematic Rotation. This can apply to questions, blocks of questions, and answer choices from respondent to respondent.
     
  • Control of the Questionnaire Flow. The respondents can be blocked from backing up or can be allowed to stop midquestionnaire and come back later to finish.
     
  • Error Trapping. If the respondent fails to answer a question, or answers it with an incorrect type of response, an immediate error message appears.
     
  • Forced Answering. Respondents cannot skip over questions as they do in mail surveys. The program will not let them continue if they fail to answer a question.
     
  • Sounds and Pictures. Sounds and visuals can be integrated into the questionnaire.
     
  • Format Flexibility. Different screen layouts, background colors, font types, colors, and sizes are options.
     
  • Single-Response and Multiple-Response Questions. Multiple-response questions can even accept answers up to a limit (i.e., up to three answers or up to four answers, etc.).
     
  • Open-Ended Questions. Responses to open-ended questions can be captured verbatim. Unaided questions are always asked as open-ended questions.
     
  • Encryption. Our Internet server is encrypted with SSL (Secure Socket Layering) for total security.

Logician® Online Reporting System

Decision Analyst’s Logician® Online Reporting Platform includes an integrated suite of applications designed to manage data and customize reports. Our online reporting capabilities include:

  • Web Publishing. A static electronic report posted on a secure webpage.
     
  • Report Distribution. Simple data query (e.g. sales per quarter per region) which is passed by a user through the web and is posted for viewing.
     
  • Dynamic Applications. System that provides data-driven decision support including Online Analytical Processing (OLAP) and advanced analytical capabilities.

Icion™ Sampling

Icion™ is our proprietary multivariate sampling and panel management software system. Icion™ permits balanced, representative samples to be drawn from Decision Analyst's Internet panels, using various combinations of variables (geography, age, sex, income, ethnicity, etc.).

A second function of Icion™ is to track respondent participation in studies and track response to each study. This careful tracking of respondent participation and response is crucial to proper management of the panel and to the correct execution of each study.

Additional Resources From Decision Analyst

If you would like more information on Online Research, please contact Jerry W. Thomas by email or call 1.800.ANALYSIS (262.5974).

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