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Technology Sector
In a market where obsolescence occurs in the space of months, marketing research and marketing consulting are required to stay one step ahead of the competition. The Technology Research Group within Decision Analyst provides research and consulting services to the technology sector, including hardware and software providers, eBusiness and IT services.
Our team of technology research specialists can handle the most difficult marketing problems and research assignments, and has the technical background to understand the complex issues facing these industries.
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We work with an array of Fortune 500 technology companies. Our expertise lies in custom research, helping clients in new product development, product and pricing optimization, brand measurement and tracking, and marketing and advertising testing.
Decision Analyst also owns and manages the following online panels for use in technology research:
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American Consumer Opinion® Online panel of over 7 million consumers in the U.S., Canada, Western Europe, Latin America, and Asia. This is one of the largest Internet panels in the world.
- Technology Advisory Board®.Over 120,000 technology workers who can be selected not only by industry and company size, but also by the products they purchase/approve.
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Executive Advisory Board®. Over 120,000 C-level executives from companies of all sizes and in all industries.
- Imaginators® panel of more than 2,000 individuals who are exceptionally creative.
This panel is the largest and best ideation and creativity panel in the world.
The Technology Advisory Board® and Executive Advisory Board® provide valuable insight for companies needing to understand business-to-business technology issues, and the concerns and motivations of decision makers and purchase influencers within organizations. Both panels provide access to difficult-to-reach managers and executives who won’t be interrupted for a telephone survey, but care enough about the industry to respond to an Internet survey at a time that better fits with their busy schedules.
In addition to these Internet panels, Decision Analyst conducts technology research via traditional methodologies such as telephone, personal interviews, and focus groups for situations in which these methodologies are better suited to the client's needs.
Additional Resources from Decision Analyst
If you would like more information on Technology Research, please
contact
Vickie Cole
or Cassie Murphey-Green at
1.800.ANALYSIS (262.5974).
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