In a market where obsolescence occurs in the space of months,
marketing research and marketing consulting are required to stay one step
ahead of the competition. The Technology Research Group within Decision
Analyst provides marketing research and analytical consulting services
to the technology sector, including:
Hardware providers
Software providers
Consumer electronics manufacturers and vendors
eBusiness and
IT (Information Technology) services.
Our team of technology research specialists can handle the most difficult marketing
problems and research assignments, and has the technical background to understand
the complex issues facing these industries.
We work with an array of Fortune 500 technology companies. Our expertise lies in custom research, helping clients in new product development, product
and pricing optimization, brand measurement and tracking, and marketing and advertising testing.
Decision Analyst also owns and manages the following online panels for use in technology research:
American Consumer Opinion® Online
panel of over 8 million consumers in the U.S., Canada, Western Europe, Latin
America, and Asia. This is one of the largest Internet panels in the world.
Technology Advisory Board®.Over 135,000
technology workers who can be selected not only by industry and company size,
but also by the products they purchase/approve.
Executive Advisory Board®. Over 120,000
C-level executives from companies of all sizes and in all industries.
Imaginators® panel of more than 2,000
individuals who are exceptionally creative. This panel is the largest and
best ideation and creativity panel in the world.
Good Morning Silicon Valley
The Technology Advisory Board® and Executive Advisory Board® provide valuable
insight for companies needing to understand business-to-business technology issues, and
the concerns and motivations of decision makers and purchase influencers within organizations.
Both panels provide access to difficult-to-reach managers and executives who won’t be
interrupted for a telephone survey, but care enough about the industry to respond to an Internet
survey at a time that better fits with their busy schedules.
In addition to these Internet panels, Decision Analyst conducts technology research via
traditional methodologies such as telephone, personal interviews, and focus groups for situations
in which these methodologies are better suited to the client's needs.
Information Technology Marketing Research Services
If you would like more information on Technology Research, please contact Kirk
Ritzman, Vice President of Technology Research (kritzma@decisionanalyst.com)
or Vickie Cole, Director of Technology Research (vcole@decisionanalyst.com)
or call 1.800.ANALYSIS (262.5974) or 1.817.640.6166.
