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Database Analytic Services
In addition to offering segmentation,
targeting, and modeling based on response history,
transactional data, demographics, etc., the Database
Analytic Services group merges traditional database
analytics and modeling with Decision Analyst's state-of-the-art
marketing research techniques.
The combination of marketing research
and database analytics allows new positioning and
new messaging to be developed, new targeting, modeling,
and segmentation attributes to be extracted (even
from “tired” or saturated databases),
to reinvigorate response rates, heighten customer
loyalty, and enhance revenue and profits.
Analytical Sciences
For more than a decade now, analytics and statistical modeling have been at the
heart of targeted database marketing, and regression models of one sort or
another have been the primary methods. But Analytical Sciences at Decision
Analyst has an arsenal of techniques which extends far beyond the typical
linear or logistic regression models to include:
- Experimental design and analysis
- Polytomous logistic regression
- Discrete choice analysis
- Conjoint analysis
- Discriminant analysis
- Simulation models
- Linear programming models
- Decision tree models (CHAID, etc.)
- Structural equation models
- Value optimization (using lifetime value models)
- Perceptual mapping
- Cross-classification analysis
- Factor analysis
- Cluster analysis
- Latent variable analysis
Why Decision Analyst?
Decision Analyst is a leading international marketing research and
marketing consulting firm committed to helping its clients achieve continuous
competitive advantage through decision-focused, quality-driven marketing
research, information systems, advanced research analytics, and database
marketing analytic and modeling technologies.
Our marketing research, database analytics, and consulting services have for
more than a quarter century helped our clients develop winning marketing strategies,
build stronger brands, improve products, enhance customer loyalty, upgrade advertising,
and accelerate new product development. Decision Analyst serves the direct marketing,
CRM, and database marketing industries, as well as any company engaged in direct
marketing through any channel at any level.
Database Analytic Services
For more information on Database Analytic Services, please contact Rod
Carver by emailing rcarver@decisionanalyst.com
or calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
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