Executive Vice President
Garry Upton – Is responsible for managing several client service
groups within Decision Analyst as well as the company’s new business
Garry’s 35+ years of marketing and marketing research experience
give him a keen sense of strategy and its importance in stimulating business
growth. He is proficient at helping clients understand research requirements
and the best methods for delivering timely decision-oriented information.
He is an expert in combining secondary and primary research to enhance
Garry’s research experience includes significant work with industries
as diverse as travel, packaged goods, publishing, retail, HVAC/construction,
religious programming, charitable giving, public utilities and the oil
and gas industries. His experience in B2B (channel of distribution) research
is as extensive as research with consumers.
Prior to joining Decision Analyst, Garry’s work experience included:
Lennox Industries (director marketing research), Dr Pepper (marketing
and MIS management), and A.C. Nielsen (store audit production and client
service). Garry is a product of the University of Nebraska, with postgraduate
work through a joint program with A.C. Nielsen and Northwestern University.